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Amazon Offering Exclusive Content Through Holidays
In a move to drive traffic to its site this holiday season, Amazon.com is offering free music, movie and book exclusives, Billboard Bulletin reports. Bruce Springsteen, the Counting Crows, R.E.M. andIn a move to drive traffic to its site this holiday season, Amazon.com is offering free music, movie and book exclusives, Billboard Bulletin reports. Bruce Springsteen, the Counting Crows, R.E.M. and Jack Black are among the music artists providing content to Amazon for the promotion.
Under the campaign, dubbed "Holiday A-List," Amazon is featuring a new exclusive from a musician, actor, author, director or media personality each day until Jan. 1.
The initiative kicked off yesterday (Nov. 3) with exclusive concert video footage shot at Springsteen's Sept. 7 show at Boston's Fenway Park. Amazon is using the footage to drive pre-orders of the CD "The Essential Bruce Springsteen" and the concert DVD, "Bruce Springsteen & the E Street Band -- Live in Barcelona." As previously reported, the CD is due Nov. 11; the DVD follows Nov. 18.
Other music exclusives will include a full-length Counting Crows concert, filmed exclusively for Amazon.com, video footage of R.E.M. at a spring 2003 rehearsal in Vancouver and a Tenacious D self-portrait drawn by Black.
Amazon.com will not announce the scheduled programming beyond the first week of the promotion.