Best Buy has upped the stakes on exclusive offerings in time for the busy holiday season. Billboard has learned exclusively that Best Buy will offer an exclusive five-song holiday CD beginning the wee
Best Buy has upped the stakes on exclusive offerings in time for the busy holiday season. Billboard has learned exclusively that Best Buy will offer an exclusive five-song holiday CD beginning the weekend of Nov. 28. "Sweet Tracks" will feature previously unreleased holiday songs performed by Sting, Jewel, Seal, Coldplay and Chris Botti.
Unlike other Best Buy exclusives, "Sweet Tracks" will not be sold to customers. The limited-edition CD -- packaged in a round container resembling a peppermint candy -- will be given away to anyone who is a member of Best Buy's Reward Zone frequent-buyer program.
Best Buy will not distribute the CD online; instead, customers will get the CD by showing proof of Reward Zone membership at one of Best Buy's approximately 700 stores in the U.S. and Canada. Best Buy senior VP of entertainment Gary Arnold says, "We wanted to do something special for customers: something that was supportive of music, fun to do and tied in to the holidays."
"Sweet Tracks" features Sting's "Bethlehem Down," Jewel's cover of "Blue Christmas," Seal's rendition of the Jimmy Durante song "Make Someone Happy," Coldplay's version of the Pretenders hit "2000 Miles" and Botti's "O Come All Ye Faithful."
"We have enjoyed a great partnership with Best Buy," says Sting's manager, Kathy Schenker. "Several years ago, Gary Arnold asked Sting to play Central Park, and it was one of the highlights of Sting's career. When Best Buy asked us to participate in this Christmas record, we were happy to do it."