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Diversity, Credibility Prove To Be Hallmark Of BMAs
Performers at the Billboard Music Awards will represent musical styles as varied as this year's chart-toppers.Performers at the Billboard Music Awards will represent musical styles as varied as this year's chart-toppers.
Beyoncé -- whose first two singles "Crazy in Love" and "Baby Boy" from her hip-hop solo debut, "Dangerously in Love," have reached No. 1 on Billboard's Hot 100 -- will be one of the headliners, performing the new single, "Me, Myself and I."
Veteran rocker and 2003 Billboard Century Award honoree Sting will span a generation and several musical styles to perform "Send Your Love," the first single from his newest album, "Sacred Love."
The upstart "American Idol" genre will also make its mark with Clay Aiken under the spotlight, BMA producer Michael Levitt says.
"We're making sure that the diversity of the artists represents all the different genres that are repped in the magazine's charts," Levitt explains.
That facts-and-figures focus is why artists like to be included in the BMAs, Levitt adds.
"It represents credibility," he says. "The awards are based on the charts, which can't lie. That makes the BMAs legit."
Because the BMAs fall near the holidays, Levitt also expects billed acts to capture the attention of this season's CD shoppers. The show will feature less theatrics than what has been seen in recent awards shows, Levitt notes.
"There's fewer bells and whistles," he says. However, he adds that the performances will include enough splash to appeal to audiences.
For instance, Evanescence will play its modern rock hit "Bring Me to Life" at Las Vegas' neon graveyard.
Also important is the combination of veteran and rookie performers, Levitt says.
Shania Twain is making a return appearance. She will sing "She's Not Just a Pretty Face" from her latest album, "Up!" The project has been on the Billboard Top Country Albums chart for more than a year.
No Doubt is also a fan of the BMA stage. This year the group will play its latest single, a cover of Talk Talk's "It's My Life."
Other repeat visitors include Pink and R. Kelly. Backing her Nov. 11 release "Try This," Pink will sing "God Is a DJ." R. Kelly, whose "Step in the Name of Love" is No. 1 on the Billboard Hot R&B/Hip-Hop Singles and Tracks chart, will perform, as will modern rock heavyweights the Foo Fighters.
"We wanted to expose top-level artists that have yet to perform on the show. Viewers can look forward to the biggest singles of the year but also songs that are taking the charts by storm," Levitt says.