Jay-Z's 'Black' Franchise Extends To Cellular
Following "The Black Album" and a signature black Reebok sneaker, Jay-Z has teamed with Nokia on a special edition wireless device, the Black Phone. A version of the company's 3300 Music Phone, the JaFollowing "The Black Album" and a signature black Reebok sneaker, Jay-Z has teamed with Nokia on a special edition wireless device, the Black Phone. A version of the company's 3300 Music Phone, the Jay-Z-linked edition will be sold exclusively through Sam Goody and Media Play retail outlets beginning Friday (Dec. 19).
"Technology now provides us with the opportunity to deliver music in new ways," Jay-Z says in a statement. "The Black Phone is at the forefront of the future which includes buying music instantly and taking it with you wherever you go."
Selling for $124 after rebates, the Black Phone comes with a multimedia card preloaded with "The Black Album." Released in late November, the Roc-A-Fella/Def Jam collection debuted at No. 1 on The Billboard 200 and has sold 1.1 million copies in the U.S., according to Nielsen SoundScan.
The phone also features Jay-Z True Tones ring tones and registered owners will receive weekly text and monthly voice messages from the artist for a limited time. In addition to its digital music player, the Nokia 3300 phone also features a stereo FM radio, a full messaging keyboard and high-resolution color display.