Eminem, his Shady Records imprint and Interscope have teamed with Sirius Satellite Radio to create a hip-hop music channel.
Eminem, his Shady Records imprint and Interscope have teamed with Sirius Satellite Radio to create a hip-hop music channel. Eminem, DJ Green Lantern and other Shady acts will host shows on the as-yet-unnamed channel, which is expected to go live in the fall.
Eminem is already reveling in the freedom offered by Sirius, as opposed to the broadcast restrictions of terrestrial radio. "Once upon a time not too long ago, the Feds wanted all my music off the air," he says in a statement. "Now we'll be on Sirius 24 hours a day, playing the best hip-hop -- not just from Shady Records, but from everywhere. We'll deliver an uncut hip-hop radio station like never before."
The rapper plans to utilize the channel to debut a wealth of special content. "I can't wait to start dropping new material, exclusive tracks and uncensored hip-hop featuring me and everyone else, freely saying whatever the hell we want," he says.
"While our channel will not be solely limited to Shady artists, we plan on delivering exclusive, obscure and/or hard to find music from our acts," adds Eminem manager Paul Rosenberg. "Also, the channel will give fans further access into our world with live show broadcasts, unique remote interviews and on-air artist segments. We are thrilled to be the first nationwide label-driven 24-hour music radio station."
Eminem, Rosenberg, and Interscope chairman Jimmy Iovine will serve as co-executive producers of the channel.