The VIP booths will look like Ford pickups and an American flag will circle the ceiling at I Love This Bar & Grill!, a $9 million Las Vegas project by country superstar Toby Keith and Harrah's Ent

The VIP booths will look like Ford pickups and an American flag will circle the ceiling at I Love This Bar & Grill!, a $9 million Las Vegas project by country superstar Toby Keith and Harrah's Entertainment Inc.

"The whole concept will be ... all Toby all the time," the singer said Friday at Harrah's hotel-casino on the Las Vegas Strip, where he announced the plan.

The 17,000-square-foot restaurant and club is slated to open next summer. Harrah's will open a second location at its Kansas City, Mo., casino.

"It's gonna reek with attitude and personality," Keith said.

The restaurant will also include a replica of Keith's tour bus. Although the singer said fans shouldn't expect to see him on the club's stage, Keith said he will be stopping by when he's in town.

"If I'm gonna have a cold one, I'm gonna go to my bar," he said.


AP LogoCopyright 2004 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Questions? Comments? Let us know: @billboard

Print