Slayer Tops Fall Jägermeister Bill
Slayer will headline the fall Jägermeister tour, which begins Oct. 29 at the Shrine Mosque in Springfield, Mo.Slayer will headline the fall Jägermeister tour, which begins Oct. 29 at the Shrine Mosque in Springfield, Mo. The bill will also feature Killswitch Engage and Mastodon, as well as an additional Jägermeister-sponsored band in each market.
Produced by Clear Channel Entertainment, this year's tour plays larger venues and includes 39 dates, wrapping Dec. 17 at Universal Amphitheatre in Universal City, Calif. Each show will offer giveaways from Jägermeister and such sponsors as Schecter Guitars, Peavey Electronics, Coffin Case and Meinl Cymbals.
Slayer previously headlined the fall 2003 version of the Jägermeister outing. The veteran thrash metal band has spent its summer sharing an Ozzfest stage with Black Sabbath, Judas Priest and others.
This is the fourth year for the Jägermeister tour, which is credited with helping the liquor brand more than double its sales in the United States. Jägermeister sales are up more than 50% this year, according to Rick Zeiler, director of marketing and brand development for Sidney Frank Import, U.S. distributor of Jägermeister, with more than 1 million cases sold in 2003.
Jägermeister works with more than 100 bands; the spring version of the tour featured Slipknot, Fear Factory and Chimaira.