Eminem and satellite radio provider Sirius will launch their uncensored hip-hop channel Oct. 28 with a live broadcast from New York. Shade 45's debut will stem from the city's Roseland Ballroom, where
Eminem and satellite radio provider Sirius will launch their uncensored hip-hop channel Oct. 28 with a live broadcast from New York. Shade 45's debut will stem from the city's Roseland Ballroom, where the superstar rapper will stage the Shady National Convention to hype the venture and his upcoming album, "Encore," due Nov. 16 via Interscope.
"Shade 45 will be a radio channel that for the first time directly connects the artists with their fans," says Sirius president of entertainment and sports Scott Greenstein. "It will be originality of the highest order, with no filters and no commercial restrictions."
Not unlike "Encore," scant details are available about the Shady National Convention, which is trumpeted as a quasi-political event in a statement announcing the "coup" of scoring Eminem for its keynote. At deadline, a Web site -- SNCON.com -- featured only a graphic publicizing the date and location, but not ticket or performance details.
One of more than 120 Sirius channels, Shade 45 is expected to feature music not only from Eminem, but the full breadth of hip-hop. The artist's DJ, Green Lantern, is the only mixer/host confirmed as part of the on-air lineup.
Sirius, which recently announced it has signed Howard Stern to a five-year contract beginning in January 2006, offers its programming for a monthly $12.95 subscription fee.
"Just Lose It," the first single from "Encore," is No. 7 in its third week on Billboard's Hot 100. The cut's supporting video has raised the ire of Michael Jackson, who is lampooned in the clip.