Queen to Toast 'Bohemian Rhapsody' with Beer Brand

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Queen at Les Ambassadeurs where they were presented with silver, gold and platinum discs for sales in excess of one million of their hit single 'Bohemian Rhapsody', which was No 1 for 9 weeks on September 8, 1976 in London, England.

Queen has come up with something else to rock you. 

The British hitmakers will launch their own brand of beer as a way to toast the 40th anniversary of "Bohemian Rhapsody".

The aptly-named Queen Bohemian Lager is described as a "golden hoppy" beer and bottles of the amber fluid will carry an image from A Night at the Opera, the album from which "Bohemian Rhapsody" was lifted, and the distinctive Queen crest, which was designed by the late frontman Freddie Mercury while he was a student at Ealing Art College.

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Brewed in Czech Republic (Bohemia, of course) the beverage will hit shelves in Europe this summer ahead of a planned worldwide rollout. A 12-pack of 330ml bottles are priced at £20 ($31) and a crate will cost £36 ($56).

It’s not Queen’s first venture into the booze business. The group released its own vodka brand -- Killer Queen -- to celebrate the 40th anniversary of their hit of the same name. Check out Queen's drinks menu here.

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If album sales are anything to go by, Queen's lager brand should be a popular tipple. The band’s Greatest Hits release from 1981 is recognized as the biggest-selling album in the U.K. and last year became the first to shift six million copies, according to the Official Charts Company.