Gospel diva Vickie Winans is launching the first online gospel label, Destiny Joy Records.

Gospel diva Vickie Winans is launching the first online gospel label, Destiny Joy Records. Winans, who will remain on Zomba's Verity label as an artist, plans to sign several new acts and will begin selling product by the second quarter of 2005. Winans is currently in negotiations with newcomer Aaron Fuller to be the first artist on Destiny Joy.

Winans will serve as CEO of the label, which will be based in her hometown of West Bloomfield, Mich. The new venture will include a recording studio and serve as a full-service label, providing marketing and promotion. Winans tells Billboard the new company will be very artist-friendly and she plans on giving her artists "unrecoupable advances."

Winans is also in negotiations with Daimer-Chrysler to launch a talent competition next year. Prizes will likely include a new Chrysler automobile and contract with Destiny Joy.

The new label is the latest accomplishment in what has been a banner year for Winans. She's toured extensively, launched a play and seen her last album, "Bringing It All Together," top Billboard's Top Gospel Albums chart for eight weeks.

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