More Jessica Simpson Products On The Way

Jessica Simpson has signed a licensing deal to create a line of products ranging from apparel and cosmetics to home furnishings.

Jessica Simpson has signed a licensing deal to create a line of products ranging from apparel and cosmetics to home furnishings. The singer/actress entered into a master licensing deal with Andrew Kirpalani, who has developed other celebrity brands, to do business as JS Brand Management. The new company will develop, market and distribute products under the brand names Jessica Simpson and Sweet Kisses.

The artist's father/manager Joe Simpson tells Billboard that the first product line will be apparel; it will bow at the Magic show in February in Las Vegas.

The target demographic for all the products is the mainstream market. "Jessica represents middle America," Joe Simpson says. "That is where we will market our line."

Most products will be distributed through multiple mass-market retailers, although no specific chains have been announced. Some products will also be handled by select retailers.

The master license excludes Jessica Simpson's Dessert line of bath and beauty products, launched earlier this year. That project is now the subject of a law suit by Cosmojet, which says it is owed nearly $200,000 for products it made for the line. Cosmetic retailer Sephora was also named in the suit.

Simpson maintains she was simply a spokeswoman for Dessert and was not involved in Dessert Beauty's day-to-day operation nor responsible for the company's accounting and billing procedures.

Simpson was prominently featured on a Web site that sells the beauty line, which offers "deliciously kissable whipped body cream (with candy sprinkles)" and "deliciously kissable belly button fragrance."

Randi Shinder, the president of Dessert Beauty Inc., acknowledged receiving almost $1 million worth of products made by Cosmojet, but said his company refused payment on a portion of the shipment "that did not meet the company's high product standards and specifications."

"Dessert Beauty is committed to its consumers and retailers, and would never undermine the integrity of its products," Shinder said in a statement.


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