The National Football League (NFL) has drafted Paul McCartney as the headline performer for the Super Bowl XXXIX halftime show. The Feb. 6 performance will take place at ALLTEL Stadium in Jacksonville
The National Football League (NFL) has drafted Paul McCartney as the headline performer for the Super Bowl XXXIX halftime show. The Feb. 6 performance will take place at ALLTEL Stadium in Jacksonville, Fla., and will be broadcast live on Fox.
"There's nothing bigger then being asked to perform at the Super Bowl," McCartney says. "We're looking forward to rocking the millions at home and in the stadium."
The Super Bowl qualifies as one of the world's biggest stages, annually drawing the biggest U.S. viewership of any television broadcast. Last year's game was seen by 144.4 million stateside viewers, according to the NFL, as well as in an additional 200 countries.
A large portion of that audience witnessed a little something extra during the last halftime show in Houston. The MTV-produced Feb. 1, 2004, performance ended with guest performer Justin Timberlake ripping away a piece of headliner Janet Jackson's costume, revealing her breast.
Famously described as a "wardrobe malfunction," the incident resulted in public outcry and an investigation by the Federal Communications Commission (FCC). CBS, which broadcast the event, is protesting an FCC fine of $550,000.
The NFL is undoubtedly banking on McCartney's performance in this year's halftime show, which will be sponsored by Ameriquest Mortgage, to be less risquéé.
"He is the world's most influential rock artist, and his music will forever be a part of our culture," says Fox Sports chairman David Hill. "He, more than any other musician, lives up to this year's Super Bowl theme of Building Bridges. His music bridges generations, countries, cultures and musical genres."
McCartney previously appeared at the event in 2002, performing his anthem "Freedom" during pre-game festivities in New Orleans. During an interview segment, he also indulged in a duet on the Beatles' "A Hard Day's Night" with sportscaster Terry Bradshaw.
Don Mischer Productions will produce the Super Bowl XXXIX halftime show. Misher worked with Radio City Hall Productions to produce the 1993 halftime featuring Michael Jackson. His company also produced opening and closing Olympic ceremonies for the 1996 summer games in Atlanta and the 2002 winter games in Salt Lake City.