Women in Music 2016

Meghan Trainor Announces Partnership With FullBeauty Brands

Taylor Hill/WireImage
Meghan Trainor performs during the 2014 Hot 99.5 Jingle Ball at Verizon Center on Dec. 15, 2014 in Washington, DC.  

Meghan Trainor isn't just all about that bass. She's also about her new partnership with FullBeauty Brands, a fashion line for curvy women.

The "Lips Are Moving" singer has teamed up with the brand to work on a number of projects including "event collaborations, social media engagement, fashion and beauty activations and more" according to a press release.

"I believe that all women should fully love who they are and how they look," Trainor said in a statement. "I am proud to partner with FullBeauty Brands, a company that embodies this same sentiment."

"We feel privileged to have Meghan Trainor, who has inspired millions with her music, on our team as we promote fashion and empowerment to women," added Paul Tarvin, Chief Executive Officer for the company.

It turns out that Trainor's music had something to do with her getting the gig. "Meghan Trainor's music is truly powerful and FullBeauty Brands is thrilled to be working with such a talented individual," Stephanie Sobel, president of FullBeauty Brands, said. "Her lyrics inspire confidence from within, which is well aligned with our core company philosophy."