Twain To Develop Fragrance With Stetson
Shania Twain is the latest music superstar to toss her scent into the fragrance market.Shania Twain is the latest music superstar to toss her scent into the fragrance market. The Canadian country pop singer has entered into an exclusive agreement with Stetson Fragrances to develop and market her own line.
"Like a favorite song, a scent evokes a memory, creates a mood and inspires a feeling," Twain says.
The Stetson brand is part of Coty Inc., which counts several other star fragrances among its product portfolio, including Celine Dion, Jennifer Lopez, Isabella Rossellini and Sarah Jessica Parker. The company also produces fragrances for such brands as adidas, Kenneth Cole and Baby Phat.
In other news, Twain has made the first round cut for the CMT Music Awards, with nominations for female video of the year ("Don't"), collaborative video of the year ("Party for Two" with Billy Currington) and hottest video of the year ("When You Kiss Me (One Take)"). Voting is open at CMT.com through March 10.
Final nominations will be announced March 16, with winners revealed during an April 11 ceremony hosted by comedian Jeff Foxworthy.