G-Unit, the urban brand founded by rapper 50 Cent, has expanded its relationship with mobile media company Zingy to create an unusual series of games based on G-Unit artists including 50 Cent, Lloyd B
G-Unit, the urban brand founded by rapper 50 Cent, has expanded its relationship with mobile media company Zingy to create an unusual series of games based on G-Unit artists including 50 Cent, Lloyd Banks, Young Buck and Tony Yayo.
The first of these mobile games will become available in the summer in cooperation with developer Upstart Games. Players who challenge "G-Unit: Free Yayo" can choose to be 50, Banks or Buck as they strive to rescue Yayo from an evil record label -- obviously a fictitious entity.
What makes the animated game different is that players acquire such G-Unit mobile content as ringtones and wallpapers as they complete specific objectives. Zingy president and chief officer Andy Volanakis said this was unique content unavailable elsewhere.
The titles are the first foray into mobile games for both Zingy and G-Unit. Volanakis said that they represent an extension of "what already is a very successful relationship" because Zingy is the exclusive distributor of 50 Cent voice ringtones, ringback tones, voicemail greetings, wallpapers and video ringtones.
"Our fans expect nothing less than pure originality and style -- that's what G-Unit represents," 50 Cent said. "Zingy is a proven innovator in the mobile entertainment market, and there's no other company we'd trust to publish G-Unit's arrival into mobile gaming."
Zingy delivers its content to or powers the mobile media offerings of most major North American operators and has distribution partnerships with top media companies and Web portals including AOL, Microsoft's MSN and MTV. Earlier this year, the company inked deals with hip-hop producers Kanye West and Timbaland, as well as the estate of the late Aaliyah, to create polyphonic and master ringtones, voice tones, voice ringback tones and voicemail greetings, screensavers and wallpaper.