Alanis Show Gives Starbucks A Jolt
Alanis Morissette played a brief set last night (June 13) at Starbucks on Astor Place in New York's East Village to launch her new album, "Jagged Little Pill Acoustic."Alanis Morissette played a brief set last night (June 13) at Starbucks on Astor Place in New York's East Village to launch her new album, "Jagged Little Pill Acoustic." As previously reported, the re-recorded version of her iconic 1995 debut will be sold exclusively through the coffee chain for six weeks before being made available at traditional retail outlets.
Greeted by about 120 radio contest winners and Starbucks employees and executives, Morissette and bandmates Jason Orme and David Levita ran through the "Jagged Little Pill" staples "Hand in Pocket," "You Learn" and "Ironic."
The songs were immediately recognizable but offered slight changes, including the "Ironic" lyric "it's meeting the man of my dreams, then meeting his beautiful husband" -- with "husband" being substituted in for "wife," drawing laughs and applause.
Starbucks may seem like an odd venue to play for an artist who has headlined arena tours, but Morissette thinks this album works well in such a setting. "The acoustic songs have a coffee-house feel, so I think it fits," she told Billboard.com after the show.
The decision to first offer the album exclusively through Starbucks has been met with criticism by music retailers. Most recently, Canada's largest specialist music retailer, HMV Canada, pulled all her product from its shelves and returned it to Maverick Records in protest.
But Morissette said she didn't have to be sold on the idea. "I got it," she said. "I've always been open to alternative ways of sharing my music and any time there's a paradigm shift like this, I understand that some people are going to be resistant. It happened with the Internet, too."
Morissette's tour in support of "Pill Acoustic" began June 7 in Toronto and will wrap July 17 in Costa Mesa, Calif. Afterward, she plans to get busy on her next studio album. "I'm ready," she revealed. "I hope to be in the studio soon. I'm thinking about doing an album that encompasses 20 years of my life. I started writing when I was nine years old, so I have a lot to draw from."