Breaking & Entering: A look at acts breaking at radio and retail and entering Billboard charts. This week: Dark New Day.
Profiling acts breaking at radio and/or retail and entering Billboard's charts.
Although new to the modern rock scene, Dark New Day already has a past. Its members are not recognizable, but each one has had a taste of success performing with notable bands and their combined experience has given Dark New Day instant credibility among rock fans.
Last week the band's debut album, "Twelve Year Silence" (Warner Bros.), entered Billboard's Top Heatseekers chart at No. 1 and The Billboard 200 at No. 103.
While growing up in North Carolina, brothers Clint and Corey Lowery and childhood friend Troy McLawhorn bonded with Brett Hestla and Will Hunt while touring the same club circuit. Eventually they all wound up in various bands -- Clint Lowery was a mainstay in Sevendust, Corey Lowery founded Stereomud, Hestla toured with Creed, Hunt played in Skrape and McLawhorn formed Doubledrive.
After 12 years apart, these five friends created Dark New Day with Hestla on vocals, Hunt on drums, Corey Lowery on bass and McLawhorn and Clint Lowery on guitar. But the band sees the project as more of a reunion than a new beginning.
"By experiencing the things we have in the past [in other] bands, we really had a grasp on what we wanted to do together on this record," Clint Lowery says. "All those experiences we had helped us make this record as fast and efficiently as we did. We even produced it ourselves."
"There's lots of melodies, lots of harmonies, but there's an edge to the music and a dark overtone," he continues. "We didn't really set out to make a radio-friendly rock record. We're fans of good melodies, so it just kind of came out that way. Our sound is a combination of everyone's particular writing style; we all have different elements that we bring to the table. Collectively we're just a mesh of all those sounds."
Although there are many different musical elements involved, the most comparisons have been made between Dark New Day and Sevendust.
"I kind of welcome it in a way," says Lowery, who until this past year was one of the main songwriters in Sevendust. "I have a certain style, and when I first started with [Dark New Day] I was still engaging in some songwriting for Sevendust, so I knew that [comparisons were] gonna happen. I'm the first person to see the similarities. Plus, it wasn't like I totally wanted to do something different. I wanted to continue writing, but I wanted to do it with these guys."
"It wasn't my intention to leave Sevendust. It just kind of started snowballing [with Dark New Day]," he adds. "We went in to record some ideas and it just kept going and going. It was the right choice for me."
With all the different bands its members have been in over the years, Dark New Day is often labeled a "supergroup," but Lowery's not very comfortable with that term.
"We're not in that realm," he says. "We don't kid ourselves about being in that realm [with] Velvet Revolver. None of us have had that kind of success. Any time that title gets put on us we feel like there are all these expectations and all [this] unnecessary pressure. We're very proud of what we've done in the past, but we want our merits to be based on what we're doing right now. We're willing to start from ground zero and build this thing and earn our stripes."
Dark New Day will be on tour this summer with Crossfade and Seether.
Artist site: www.darknewday.com
Label site: www.warnerbrosrecords.com