Juanes Breaks the Mold With 'Loco' Colombian Tour
Colombian superstar teams with music education initiatives for unorthodox tour.
Colombian star Juanes is heading for a third performance in Colombia as part of his "Loco de Amor Por Colombia" (Crazy With Love Over Colombia) tour, an eight-city run that brings together massive performances with music education initiatives.
Sponsored by a slew of government, media and corporate sponsors -- including El Tiempo, Caracol Radio, Tigo Music, Coca-Cola, Chevrolet and the Ministry of Culture -- the tour isn't selling tickets, but instead, fans can acquire them through a series of sponsor-driven actions.
The aim of the trek is to showcase Juanes in secondary cities where he normally wouldn't tour, sometimes playing in unusual locales. In addition, Juanes is hosting music seminars with local musicians and students prior to each show.
The "Loco" tour -- so called after Juanes' current album, Loco de Amor -- kicked off Aug. 19 with a concert on a stage built on the Sinú River, in the city of Montería in the Pacific Coast. The second stop was a plaza in the Southern city of Pasto on Sunday, attended by some 35,000 fans. Juanes will next play in a stadium in Pereira (Aug. 28), at the Parque de la Leyenda Vallenata in Valledupar (Sept. 4), and finally at the Alfonso López stadium in Bucaramanga on Sept. 9.
"This tour makes me feel bigger, happier, more thankful," Juanes said in an interview with El Tiempo. "It breaks the mold and motivates because it's different and it fills me with happiness and the country with dignity."
Juanes will announce dates for his regular world and U.S. tours later this year.