Exclusive: Drake, Lil Wayne Debut 'Street Fighter'-Inspired Tour App DvsLW
Just before the Drake Vs Lil Wayne tour kicks off Friday night at the Darien Lake Performing Arts Center, an interactive app designed for the tour is debuting on Google Android and Apple iOS.
DvsLW, a collaboration with tour sponsor Capcom (the video-game publisher behind Street Fighter and many others), will enable fans to select their city, pick a side (Drake or Lil Wayne) during each night's rap battle and "button mash" as if they were playing the latest Ultra Street Fighter IV video game to help their favorite rapper "power up" and impact their performances in real time. The app was created by Echo Park-based production company iam8bit in association with Drake's management company October's Very Own, Young Money Entertainment and Capcom.
"We are both thrilled that our fans will get the unique opportunity to join us in this interactive experience," Drake and Lil Wayne said in a statement.
Tour-specific interactive apps are still an emerging trend in the concert space, as they're often costly to produce for such a limited time. However, several artists -- with the help of sponsor partners -- have had success with their own versions, including the Rolling Stones' 50 and Counting app (sponsored by Citi Private Pass), which allowed fans in each city to request their favorite song. The app helped Citi and branding agency MAC Presents take home the top Concert Marketing & Promotion award last fall at the Billboard Touring Awards.
One Direction also debuted a 1D VIP app, as part of its "nearly seven-figure" investment from tour sponsor Nabisco, for 2013's North American tour.
DvsLW is available on Google Play and the Apple app store under "Drake vs Lil Wayne." Amanda White and Jon Gibson of iam8bit added of the app, "Artists don't do this sort of thing for their fans very often, so we think we are out in front of improving the interactive concert and overall experience for the show."
Check out the full Drake Vs Lil Wayne tour dates below:
Aug. 8 - Darien Center, NY (Darien Lake Performing Arts Center)
Aug. 9 - Noblesville, IN (Klipsch Music Center)
Aug. 10 - Tinley Park, IL (First Midwest Bank Amphitheatre)
Aug. 12 - Saratoga Springs, NY (Saratoga Performing Arts Center)
Aug. 13 - Hartford, CT (XFINITY Theatre)
Aug. 15 - Cincinnati, OH (Riverbend Music Center)
Aug. 16 - Clarkston, MI (DTE Energy Music Theatre)
Aug. 17 - Burgettstown, PA (First Niagara Pavilion)
Aug. 19 - Forest Hills, NY (Forest Hills Tennis Stadium)
Aug. 21 - Camden, NJ (Susquehanna Bank Center)
Aug. 25 - Mansfield, MA (Xfinity Center)
Aug. 26 - Holmdel, NJ (PNC Bank Arts Center)
Aug. 27 - Virginia Beach, VA (Farm Bureau Live at Virginia Beach)
Aug. 29 - Bristow, VA (Jiffy Lube Live)
Aug. 30 - Charlotte, NC (PNC Music Pavilion)
Aug. 31 - Atlanta, GA (Aaron's Amphitheatre at Lakewood)
Sept. 3 - West Palm Beach, FL (Cruzan Amphitheatre)
Sept. 4 - Tampa, FL (MIDFLORIDA Credit Union Amphitheatre)
Sept. 6 - Austin, TX (Austin360 Amphitheater)
Sept. 7 - Dallas, TX (Gexa Energy Pavilion)
Sept. 10 - Morrison, CO (Red Rocks Amphitheatre)
Sept. 11 - West Valley City, UT (USANA Amphitheatre)
Sept. 13 - Ridgefield, WA (Sleep Country Amphitheatre)
Sept. 14 - Auburn, WA (White River Amphitheatre)
Sept. 16 - Mountain View, CA (Shoreline Amphitheatre)
Sept. 17 - Wheatland, CA (Sleep Train Amphitheatre)
Sept. 19 - Irvine, CA (Verizon Wireless Amphitheatre)
Sept. 20 - Chula Vista, CA (Sleep Train Amphitheatre)
Sept. 22 - Los Angeles, CA (Hollywood Bowl)
Sept. 25 - Phoenix, AZ (Ak-Chin Pavilion)
Sept. 27 - Woodlands, TX (The Cynthia Woods Mitchell Pavilion)