Snoop Dogg is seeking $2 million from a Philadelphia car dealership that he accuses of having misappropriated his image and speech pattern in its advertisements. The business was the subject of a rece

Snoop Dogg is seeking $2 million from a Philadelphia car dealership that he accuses of having misappropriated his image and speech pattern in its advertisements. The business was the subject of a recent suit by rapper 50 Cent based on similar claims.

In a lawsuit filed Tuesday in U.S. District Court, Snoop Dogg alleges that the Gary Barbera Enterprises ads constitute trademark infringement since they use verbiage that is "confusingly similar to the Snoop Dogg trademark."

The ads show Snoop next to the words "Is Bar-BIZZLE The SH-izzle?" One ad is similar to his line in a recent Chrysler TV commercial with Lee Iacocca: "If the ride is more fly, then you must buy."

The Philadelphia Daily News quoted Barbera marketing director Eric Gerstein as terming the Snoop lawsuit as "the same lyrics, different beat. We've already been in contact with Snoop's people, and we're working it out."

Meanwhile, Snoop is launching a new enterprise, Snoop Dogg Board Company, in tandem with Pentagon Distribution. The company will launch in January with a line of skateboarding products, accessories and backpacks.


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