New York rock band the Mooney Suzuki can thank Madison Avenue and Hollywood for keeping its music alive when the going got tough.

New York rock band the Mooney Suzuki can thank Madison Avenue and Hollywood for keeping its music alive when the going got tough. Despite being a casualty of the Sony-BMG merger, the Mooney Suzuki's music remained front and center on large and small screens.

Now, after months without a label to call home, the Mooney Suzuki has inked a worldwide deal with V2 Records.

The band's manager, Lisa Barbaris of So What! Media in New York, tells Billboard the Mooney Suzuki would not have survived were it not for attention from ad agencies and film and TV music supervisors. "The band would have had to break up," she says. But by having its music placed in TV ads (Coors), TV shows ("The Osbournes") and films ("School of Rock"), it was able to keep going.

After making more than 10 "appearances" -- most recently in a TV spot for American Eagle -- the title track from the Mooney Suzuki's second and last Columbia Records album, "Alive & Amplified," will next be heard in an ad for, ironically enough, Suzuki.

"The people we're having meetings with at the agencies are the same people we went to art and design school with -- literally," lead singer/guitarist Sammy James Junior tells Billboard. "So, it felt good to work together -- and it helps to pay our bills."

The artist says the group is writing material for its next studio album but has not yet begun preproduction or recording.