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Iggy Pop poses with his "Living Legend" award -- bestowed by the Marshall Classic Rock Magazine Roll of Honour -- on November 1in London.

Iggy Pop was the poster child for punk rock. Amnesty International has made the mistake of making him the face of torture…without asking him. 

The human rights organization’s Belgian affiliate ran a French-language campaign which featured an image of the Stooges frontman’s face beaten and bloody and, quoted him as saying, "The future of rock & roll is Justin Bieber.” Its caption read, "Torture a man, and he will tell you anything.” The problem was, the organization never cleared any of it with him.

Iggy Pop Reflects on Stooges Drummer Scott Asheton, Future of Band

Amnesty has since yanked the controversial picture and on Tuesday issued a statement noting, “Even though we acted in good faith, we would like to apologize to Iggy Pop for having done so.”

The message, posted on Amnesty International’s Website, also notes that the irony was missed on Iggy's apparent Bieber comment. “We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.”

Iggy tweeted a link to the statement. 

Amnesty has also apologized for using an image of the Dalai Lama in its campaign after noting it had “caused particular concern in some quarters.” See the contentious artwork here

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