The folk-rocker lands his third leader on the list. Plus, chart action for Whitechapel, Grateful Dead, Pixies and Coldplay

Ray LaMontagne notches his third No. 1 on Billboard's Top Rock Albums chart, and second leader on Folk Albums, with "Supernova," which opens with 40,000 sold, according to Nielsen SoundScan.

"Supernova," LaMontagne's fifth studio set, ties for his best Billboard 200 rank (No. 3), matching the highs of 2008's "Gossip in the Grain" and 2010's "God Willin' & the Creek Don't Rise" (credited to Ray LaMontagne and the Pariah Dogs). The new set was produced by the Black Keys' Dan Auerbach (and, accordingly, sports a more amped-up sound than much of LaMontagne's catalog). Its title track spends a third week at its No. 3 highpoint on the Adult Alternative Songs airplay chart.

Ray LaMontagne Goes 'Supernova': Folk Singer Talks New Album

Following at No. 2 on Top Rock Albums is Tennessee metal band Whitechapel's "Our Endless War" (16,000). The set becomes the group's first No. 1 on Hard Rock Albums, as well as its first Billboard 200 top 10 (No. 10). The band had previously charted as high as No. 43 on the Billboard 200 with "A New Era of Corruption" in 2010.

Behind Whitechapel, this week sees five other debut albums in the Top Rock Albums top 10: Grateful Dead's "Dave's Picks Volume 19" (No. 5), Miss May I's "Rise of the Lion" (No. 6), Rodrigo y Gabriela's "9 Dead Alive" (No. 7), Pixies' "Indie Cindy" (No. 8) and Johnnyswim's "Diamonds" (No. 10).

The Dead claims its highest sales debut (12,000) with the new archival set and its highest-charting Billboard 200 title since "In the Dark" peaked at No. 6 in 1987. That set was fueled by its No. 9 Billboard Hot 100 hit "Touch of Grey," the band's lone top 10 single.

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Pixies' "Indie Cindy" marks their highest-ranking album on the Billboard 200 (No. 23, 10,000 sold), besting 1990's "Bossanova" (No. 70) the follow-up to 1989's critically-acclaimed "Doolittle" (No.98). "Indie Cindy" is the veteran Boston band's first full-length album since 1991's "Trompe Le Monde." Apple is using the Pixies' "Gigantic" (from "Surfer Rosa," the band's 1988 first full-length) in a commercial for its iPhone 5S. The synch results in a 111% increase to 4,000 downloads sold for the song in the tracking week ending May 4.

Also notable, the Rhett Miller–led Old 97's score their highest-charting title on Top Rock Albums and the Billboard 200, as "Most Messed Up" opens at Nos. 11 and 30, respectively. The set is the alt/country band's 11th studio album dating to its 1994 debut.

Baltimore duo Wye Oak sheds its guitar for synth and bass and achieves its highest rank on Top Rock Albums, as "Shriek" starts at No. 21. It bests its third studio album, 2011's "Civilian" (No. 32). The new album also marks the band's highest placement on the Billboard 200 (No. 67) and first entry on Vinyl Albums (No. 2).

On Rock Digital Songs, Coldplay collects its third leader (and first No. 1 start) with "A Sky Full of Stars" (139,000 first-week downloads sold). It's the band's second No. 1 in a row, following "Midnight" (1-6; 40,000, down 48 percent). "Stars" debuts at No. 5 on Hot Rock Songs, joining radio single "Magic" and "Midnight" at Nos. 9 and 15, respectively. All three songs appear on Coldplay's May 19 release "Ghost Stories." Aiding the start of "Stars" (which enters the Hot 100 at No. 24), the band performed it on NBC's "Saturday Night Live" on May 1.

Meanwhile, a lip sync battle between Emma Stone and Jimmy Fallon on NBC's The Tonight Show (April 28) sends both of Stone's song choices onto the charts. Blues Traveler's "Hook" debuts on Hot Rock Songs (No. 22) with 16,000 sold, up from 1,000 the prior week. The song hit No. 23 on the Hot 100 in 1996. Similarly, DJ Khaled's smash "All I Do Is Win" (featuring T-Pain, Ludacris, Snoop Dogg and Rick Ross) re-enters Hot R&B/Hip-Hop Songs at No. 23 (42,000, up from 3,000). It peaked at No. 8 on Hot R&B/Hip-Hop Songs in 2010.