Pop star Demi Lovato and Shazam have announced a first-of-its-kind partnership today that will put her fans (or those simply curious as to who she is) into the driver's seat of her tour van. The partnership will yield a European tour schedule for Lovato generated by the tags she receives on the audio identification platform until the end of May.
"This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have her play in a city near them,” said Peter Szabo, Shazam’s head of music, in a statement.
The deal is similar in intention to Shazam's recent deal with Warner, which allows the label to plumb the depths of Shazam's data for insights into its current -- or soon-to-be -- artists. It's likely that Warner would use that data in a similar fashion to the Lovato deal, tailoring tour schedules and outreach to specific regions.
The move also resembles an unsubstantiated rumor from last year that Iron Maiden was using Bittorrent sharing data to route its upcoming tour. That approach remains technologically feasible, though there are no examples of artists doing so.
“I am thrilled to collaborate with Shazam on such a unique promotion which puts my future in my Lovatics’ hands by allowing them to pick which cities I visit!” says Lovato, who announced the deal in a video posted to Facebook, below.