When detective Danny Messer investigates another crime scene on "CSI: NY" tonight (Nov. 30), more than a deadly dose of reality will ring in his ears.

When detective Danny Messer investigates another crime scene on "CSI: NY" tonight (Nov. 30), more than a deadly dose of reality will ring in his ears. Series star Carmine Giovinazzo's phone will sound to the tune of Coldplay's next single, "Talk," as part of a cross-promotional agreement between CBS and Capitol Records.

The call will come in during a key scene, after which viewers will be offered the opportunity to purchase the ringtone of "Talk" for their cell phone.

In addition to the ringtone, "Talk" also will serve as background music during a later scene in the broadcast. The track is taken from Coldplay's newest album, "X&Y," which debuted at No. 1 in 32 countries when it was released in June. The album has sold 2.3 million copies in the U.S., according to Nielsen SoundScan.

CBS will run a message instructing viewers how to obtain the ringtone, which will be available exclusively for one week through major wireless carriers and eventually on CBS.com. The $2.49 product is in Realtone format, meaning it is an actual clip from the band's original recording rather than a tonal reproduction.

Earlier this year, Coldplay teamed with Cingular to debut the new track "Speed of Sound" as a ringtone before the song hit radio stations prior to the release of "X&Y."

Questions? Comments? Let us know: @billboard

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