New York rock trio We Are Scientists will release its Virgin debut, "Love and Squalor" on Jan. 10.

New York rock trio We Are Scientists will release its Virgin debut, "Love and Squalor" on Jan. 10. The set has already enjoyed success in the U.K. since being released there in October, leading to a slot on the upcoming ShockWaves NME Awards tour alongside Arctic Monkeys, Maximo Park and Mystery Jets.

"I guess it fits into that Strokes formula, where the buzz is created over there before here," lead singer/guitarist Keith Murray tells Billboard.com. "But, it's not as contrived as it may seem. When we were at South by Southwest this past March, BBC Radio 1 DJ Steve Lamacq approached us after one of our shows and asked us to do a set on his [radio] show. We did, and, it was great. And we've been getting a lot of radio support there ever since. So, it made sense [to release the album in the U.K. first], because he had been giving us a push."

We Are Scientists formed in 2000 and relocated to New York from California in 2001. The band self-released several EPs while its members simultaneously held down day jobs in information technology, film and advertising. What would become "Love and Squalor" was recorded in about three weeks in January 2005.

"We went into the studio with out a label -- everything was unknown," Murray says. "It was recorded in a North Hollywood studio. We didn't really have the budget to do anything big, so there was minimal equipment involved. And our producer (Ariel Rechtshaid) had experiencing making lo-fi albums, so we just wanted it to really sound like our live show."

Prior to the NME tour, the group has a handful of North American shows on tap, beginning Tuesday (Dec. 27) in Los Angeles and running through Jan. 20 in Hoboken, N.J.