After sponsoring the band's childhood little league baseball team in 2013, the Black Keys are looking to help out the entire league, rather than just one outfit.
According to MTV, the Ohio band will be selling t-shirts on its website to benefit the West Akron Baseball League, with all funds from the shirts going to the league. The shirts are available starting today (March 10) on the band's website.
Each shirt is designed by drummer Patrick Carney's brother Michael and features the league's logo on its front and the number 02 on its back, 'The Black Keys' listed where the player's name might be.
In response, the league plans to use the funds raised to buy new uniforms, replace benches and backstops, upgrading equipment and keeping its registration fees at a reasonable price. In turn that old equipment will be donated to other area baseball leagues.
"Dan [Auerbach] and I played little league when we were kids before we got into music, it was a really positive hobby that kept us from sitting around watching TV," Carney said. "We are proud to be sponsoring W.A.B.L to hopefully offset some of the leagues expenses and get more kids outside having fun."
Previously, the group sponsored just one team, sending $300 for sponsorship for the West Akron Orioles.