Coldplay, Pitbull  & More Set For 2014 iTunes Festival At SXSW

Coldplay

Anton Corbijn

Apple's iTunes Festival is coming to SXSW this year. 

Today (Feb. 19), Apple announced the lineup for the 2014 iTunes Festival taking place at SXSW. The free concert series, running from March 11 - 15, will include performances by Coldplay, Imagine Dragons, Pitbull, ZEDD, Keith Urban, Willie Nelson and more.

Check out the initial lineup below.

March 11 - Coldplay, Imagine Dragons, London Grammar
March 14 - Pitbull, ZEDD, G.R.L
March 15 - Keith Urban, Willie Nelson, Mickey Guyton

More shows will be announced soon.

"The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers," said Apple's senior vice president of Internet software and services' Eddy Cue. "We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US."

Performances will take place at Austin's ACL Live at the Moody Theater. If not in Austin, fans can stream the festival live as in the past.