Following Bruno Mars' Super Bowl halftime performance on Sunday, February 2, the entertainer's albums and songs rocket up Billbord's charts.
Mars' second album, "Unorthodox Jukebox," flies from No. 18 to No. 7 on the Billboard 200 chart with 42,000 -- up 180%, according to Nielsen SoundScan. His first album, "Doo-Wops & Hooligans," jumps from No. 82 to No. 19 with 16,000 (up 303%).
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Both albums rise in the wake of less than one full day of impact from the Super Bowl -- as the new sales tracking week finished on the same night as the game. Mars' sales could increase further next week, after a full seven days of sales are generated after the big game.
The impact of the Super Bowl on Mars' music sales -- and on the Billboard charts -- is unique compared to all other halftime headliners in the modern era of Super Bowl halftime entertainment.
Since 1993, when Michael Jackson headlined the halftime festivities, the main performer on the show has generally been an act with a fairly deep catalog of albums and songs. Mars, however, has only released two albums -- "Unorthodox Jukebox" (released in 2012) and "Doo-Wops & Hooligans" (2010).
Thus, all of the sales and chart impact felt by Mars will be concentrated on just those two albums (and their respective singles). Unlike previous years, where everyone from Beyonce and Madonna to Paul McCartney and Bruce Springsteen saw their post-Super Bowl chart impact spread across multiple albums and songs.
Last year, Beyonce headlined the Super Bowl halftime show, where she was briefly joined by her Destiny's Child group members Kelly Rowland and Michelle Williams. Unlike Mars, Beyonce didn't have a current album riding high on the charts at the time.
In the week ending February 3, 2013, Beyonce saw her most recent album, 2011's "4," re-enter the Billboard 200 at No. 100 with 4,000 sold (up 123%). The following week -- after a full week of sales impact was felt from the game -- the album climbed to No. 79 with 6,000 (up 59%).
In terms of digital songs sales, Mars has 10 of the top 200 selling songs of the past week, led by "Locked Out of Heaven," which he performed at the Super Bowl. "Locked" re-enters at No. 32 on the Digital Songs chart with 54,000 downloads sold (up 134%), while "Young Girls" also re-enters at No. 41 with 46,000 (up 94%). He also returns to the chart with "Just the Way You Are" at No. 47 with 41,000 (up 285%).
Below the chart -- but among the top 200 sellers -- he gains with "Treasure" (38,000; up 105%), "When I Was Your Man" (33,000; up 75%), "Gorilla" (15,000; up 56%), "Runaway Baby" (13,000; up 627%), "Count On Me" (10,000; up 171%), "Grenade" (10,000; up 75%) and "Marry You" (10,000; up 60%).
Red Hot Chili Peppers, who joined Mars on the former's hit single "Give It Away," also dent the charts this week. "Give It Away" sold 10,000 downloads for the week (up 620%), while the Peppers' "Greatest Hits" re-enters the Billboard 200 chart at No. 41 with 9,000 (up 445%).