Justin Bieber jumps to No. 2, while Pitbull leaps into top 10
Justin Bieber’s run-ins with law enforcement dominated the online headlines last week, and in turn, the social network chatter helps lift Bieber 4-2 on Billboard's Social 50 chart.
Meanwhile, Shakira returns to the No. 1 on the tally for only the second time.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Bieber's very busy week -- which ended in his arrest on a suspicion of driving under the influence -- may have dominated the online headlines in the days following the night of Thursday, Jan. 23. However, because the pop star was silent across his social media channels throughout the incident, he misses taking the top spot on the Social 50, which allows Shakira to jump 5-1 to fill the position instead. It’s her first time at No. 1 since Feb. 9, 2013, and only her second week atop the list.
How was Shakira able to make such a jump? The diva shared yet another photo of her baby (on Jan. 25) that received an astounding 2.1 million post-likes. In addition, she released the Spanish version of her single with Rihanna, “Nunca Me Acuerdo de Olvidarte,” to VEVO on Jan. 22.
The “Nunca” audio post on VEVO has received over 1 million views at press time, and a successful promotional post on Facebook led to a 250% spike in weekly fan acquisition on the platform.
Bieber, on the other hand, ascends 4-2 due to the more than 4 million tweets that were exchanged between users on Twitter about the artist in the 24 hours following his arrest. The swell in activity is represented by a more than 100% rise in overall mentions of Bieber on Twitter for the week, which leads to the addition of 804,000 fans overall across Facebook and Twitter.
Making a move into the top 10 this week is Pitbull, who was featured heavily in the press this week when it was announced on Friday (Jan. 24) that his track “We Are One (Ole Ola)” was selected as the official song for the upcoming FIFA World Cup, which kicks off in Brazil this June. The track, which hasn’t been released, features Jennifer Lopez and Brazilian singer Claudie Leitte.
Pitbull's boost in the Social 50 rankings is also complemented by Austin Mahone (47-40), who released his new single “MMM Yeah,” which features Pitbull. Overall, Pitbull ascends with a 132% increase in mentions on Twitter, a 7% rise in Facebook conversation, which leads to 928,000 new fans added overall (up 28% from the previous frame).
Back to the top 10, Miley Cyrus tumbles 1-3 in the wake of Shakira and Bieber, as Ariana Grande rises 6-4 along with Katy Perry (8-6). One Direction remains steady at No. 7 while Rihanna descends 3-8. Eminem ascends 10-9 and Britney Spears rises 16-10 to close out the region.