GRAMMY Awards Generate Sales Gains on Billboard Charts
Even though the latest sales tracking week ended on Sunday night (Jan. 26) -- the same day as the GRAMMY Awards -- the Billboard charts are still rocked by music's biggest night.
While a number of albums and songs power up our tallies this week, we'll see the full impact of the show on next week's charts, once a full week of sales have been registered, post-show.
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The biggest selling album of the past week that is directly linked to the GRAMMY Awards is the debuting "2014 Grammy Nominees" compilation album. It enters at No. 2 with a larger-than-expected 59,000 sold, according to Nielsen SoundScan. (The No. 1 album this week is the soundtrack to "Frozen," which sold 93,000 -- up 7%).
Traditionally, the "Grammy Nominees" album is released a number of weeks before the broadcast of the awards show itself, but this year, the album came out in the same week as the show. That one-two punch of exposure (being both a new release and having the show help promote it) lifted the "Grammy Nominees" set higher than first forecast. A week ago, some industry sources suggested it would sell around 40,000 or so.
The new "Grammy" album starts with the best debut sales week for the yearly compilation series since the 2007 edition, which bowed at No. 4 with 77,000 sold. Additionally, the new "2014 Grammy Nominees" album equals the series-high rank of No. 2. That plateau was first achieved a year ago, when the 2013 edition climbed to No. 2 in the first full week after the awards.
The top-selling song performed on the GRAMMY Awards is Katy Perry's "Dark Horse," featuring Juicy J, which retains the No. 1 slot on the Digital songs chart. It sold 294,000 downloads for the week -- up 12% over the previous frame.
In total, 13 albums in the top 40 of the Billboard 200 chart see gains that are tied to visibility on the GRAMMY Awards.
Among those are Lorde's "Pure Heroine," which rises 7-5 with 37,000 (up 19%) and Katy Perry's "PRISM," which is steady at No. 9 with 25,000 (up 11%).
Lorde won two awards for her hit single "Royals" -- song of the year and best pop solo performance. While Perry didn't win any GRAMMYs this year, she had the show's fourth performance of the night, singing "Dark Horse" (from "PRISM") with Juicy J.
Other high-charting gainers include: winner and performer Imagine Dragons' "Night Visions" (10-11 with 24,000; up 16%), performer and multiple winner Macklemore & Ryan Lewis' "The Heist" (24-14 with 18,000; up 38%) and winner and presenter Bruno Mars' "Unorthodox Jukebox" (27-18 with 15,000; up 44%).
The biggest unit gain on the chart belongs to two-time winner Kacey Musgraves, who also performed on the show, as her "Same Trailer Different Park" album zooms from No. 81 to No. 28 with 10,000 sold (up 147%). Watch for the set to take an even bigger leap up the chart next week.
Taylor Swift, who performed the "Red" album cut "All Too Well" on the show, flies from No. 84 to No. 36 with "Red," selling 8,000 (up 105%). The song itself garnered a 3,280% increase in sales, rising from less than 1,000 downloads to 18,000.
Daft Punk, which brought home numerous awards and performed on the show, climbs 83-39 on the Billboard 200 with the album of the year-winning "Random Access Memories." It sold 8,000 for the week, rising by 91% in sales. The album's lead single, "Get Lucky" (featuring Pharrell Williams), re-enters the Digital Songs chart at No. 36 with 50,000 sold (up 206%).
Other big GRAMMY gainers on the Digital Songs chart: Lorde's "Royals" (14-13 with 102,000; up 17%), John Legend's "All Of Me" (44-15 with 86,000; up 110%), Beyonce's "Drunk In Love," featuring Jay Z (22-18 with 78,000; up 10%), Sara Bareilles' "Brave" (33-20 with 76,000; up 41%), Imagine Dragons' "Radioactive" (46-29 with 61,000; up 58%), Robin Thicke's "Blurred Lines," featuring T.I. and Pharrell (49-37 with 50,000; up 34%) and P!nk's "Just Give Me a Reason," featuring Nate Ruess (a re-entry at No. 42 with 42,000; up 122%). All of the above songs were performed on the show.
Imagine Dragons' "Radioactive" sales were partially goosed by a new remix of the song, featuring Kendrick Lamar, which was released on Sunday night. The latter joined the rock band on the GRAMMY stage for a mash-up of "Radioactive" and Lamar's "m.A.A.d city." The remix accounts for 13% of "Radioactive's" overall sales this week.
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