In addition to collaborating with Paris Hilton, the Game, Eve and Jessica Simpson, among others, songwriter/producer Scott Storch is preparing to launch his own label, Storchaveli.

In addition to collaborating with Paris Hilton, the Game, Eve and Jessica Simpson, among others, songwriter/producer Scott Storch is preparing to launch his own label, Storchaveli.

As to who will be distributing the imprint, Storch would only tell Billboard, "There are a couple of situations right now that I'm in the process of discussing. I want to leave that part open right now."

He did note that the label will be a "real record label that's fully staffed and housing all different styles of music: R&B, hip-hop, Latin hip-hop, pop, rock'n'roll, everything." One of the first artists under the Storchaveli banner is Brooke Hogan, the daughter of pro wrestling legend Hulk Hogan.

Storch's ascent to one of the top producers in urban music has taught him many lessons. "You've got to continue to be patient and get all your ducks in a row in order to make a success within this business," he says. "It's not an easy thing to get into. It takes years and years and years."

"You may find yourself with a really successful record and not a penny in your pocket early in your career and some people get freaked out by that," he continues. "But if you can touch on some staying power, then people start taking you seriously and larger opportunities come your way. It's just a matter of staying persistent and patient and not getting intimidated."

Questions? Comments? Let us know: @billboard

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