Daddy Yankee demonstrated his star presence during an exclusive Q&A yesterday (April 25) at the Billboard Latin Music Conference & Awards in Miami. The reggaeton innovator sadi he is hoping to
Daddy Yankee demonstrated his star presence during an exclusive Q&A yesterday (April 25) at the Billboard Latin Music Conference & Awards in Miami. The reggaeton innovator, who sold more Latin albums in 2005 than any other artist, told Billboard Latin Bureau Chief Leila Cobo he is hoping to break musical ground with his next project.
"For my new album, I have people working from [Puerto Rico] and Jamaica and I'll sing some songs in English, as I've done before," he said. "I also do hip-hop so I'm working with Pharrell Williams and Black Eyed Peas. There are some very strong songs that I think will carry reggaeton and hip-hop forward."
Yankee related tales of being rejected by label after label, forcing him to become an entrepreneur. "Doubts did spring up and I had frustrations and depression, but I believed in what was happening even if radio and TV weren't seeing it," he said. "There is a black world out there and we have to talk about what's going on. Pop songs talk about love, which is a great subject, but there is also killing and drugs abounding and nobody was talking about those."
So what is a typical day like for Daddy Yankee? "I sleep four-and-a-half to give hours a day, go to the gym and then I go to the studio, knowing that my company is taking care of business while I work on the music," he said. "There have been plenty of times when I split up a meeting because creativity has arrived and I need to work on that side. The music is what drives me, so it has to come first."
To that end, Yankee is also pursuing other creative endeavors besides his own music. "I've invested in a [theater] musical about the life of [salsa legend] Celia Cruz, which we're planning with her family," he revealed. "It's a very realistic project. She's a lady I admire very much. I know with the vision that we have, if it gets its opportunity, it will be very much appreciated by everybody."