The Panic Channel will headline a "live" Xbox Live session May 11 at E3, the video/computer game industry's annual showcase at the Los Angeles Convention Center.
The Panic Channel will headline a "live" Xbox Live session May 11 at E3, the video/computer game industry's annual showcase at the Los Angeles Convention Center. In its first major media exposure for its upcoming Capitol debut, "(ON)e," the group will compete against fans in the new Xbox 360 "Project Gotham Racing 3" game.
"We'll be ready to take on our fans via Xbox Live," guitarist Dave Navarro says. "We're huge gamers and are really looking forward to E3." Also set for E3 appearances in separate Xbox Live sessions are Method Man (playing the Xbox 360 game "NBA 2K6") and former Playboy playmate Jenny McCarthy.
The show appearances are an on-site creation of the Game With Fame program that kicked off two years ago, featuring top artists, athletes and celebrities playing their fans on the Xbox Live online system.
"In the last nine months alone, we've had 27 GWF sessions, a majority with musicians," Xbox group marketing manager Aaron Greenberg tells Billboard.com. Green Day, P.O.D., Ryan Cabrera, Ludacris, Chris Brown and Natasha Bedingfield have all participated. Xbox 360 is also presently sponsoring the Fray's North American tour.
"Our idea to bring Xbox Live to E3 was to deliver the best of the show to our subscribers' living rooms," Greenberg adds. "On each day we'll provide the best content of new Xbox and Xbox 360 game demos and game trailers, as well as songs from Panic Channel and Method Man, their videos and commentary with fans via plug-in headsets."