Korn is gearing up marketing efforts in support of the upcoming DVD "KORN: Live on the Other Side," with plans for a nationwide premiere in 100 movie theaters to launch the release.
Korn is gearing up marketing efforts in support of the upcoming DVD "KORN: Live on the Other Side," with plans for a nationwide premiere in 100 movie theaters to launch the release. The DVD will be screened in the theaters June 19 through National CineMedia's 'Big Screen Concerts' division, one day before its release by Live Nation’s Media Rights Division (distributed by Image Entertainment).
The Korn premiere comes on the heels of the deal between National CineMedia, a digital distributor and marketer of concerts for movie theaters, and Live Nation, the concert promotion powerhouse that owns 6% interest in Korn's box office, licensing, publishing, merchandising and CD sales.
NCM has been marketing and distributing music content, both live and pre-recorded, through its Big Screen Concerts division since 2002. In addition to distributing shows to its network of 11,000 screens in a variety of formats, including HD with 5.1 audio, NCM also delivers live encrypted HD presentations to more than 120 movie theaters in 78 markets.
An in-theater advertising campaign for the rock band kicked off May 19 and will run for four weeks leading up to the premiere.
"KORN: Live on the Other Side" captures the band's sold-out Nov. 29, 2005, performance at New York's Hammerstein Ballroom. Bonuses on the DVD include the 37-minute documentary "See You on the Other Side," behind-the-scenes footage and exclusive interviews with band members.
This promotional push is another part of the Live Nation, Korn partnership -- the two have resurrected the Family Values tour which is set to launch July 27 in Virginia Beach, Va.
Here is the "KORN: Live on the Other Side" DVD track list:
"Here To Stay"
"Got the Life"
"Falling Away From Me"
"Did My Time"
"Shoots and Ladders"
"Freak on a Leash"
"Another Brick in the Wall / Goodbye Cruel World"
"Y’all Want a Single"
"See You on the Other Side" documentary
"See Who’s on the Other Side" interviews/backstage footage
"Coming Undone" music video
Additonal reporting by Ray Waddell.