British newcomer Jim Noir is a huge soccer fan. During the 2006 FIFA World Cup June 9-July 9 in Germany, he plans to attend one of the England games.

British newcomer Jim Noir is a huge soccer fan. During the 2006 FIFA World Cup June 9-July 9 in Germany, he plans to attend one of the England games. Already, though, his music is associated with the World Cup, thanks to Adidas.

Noir's "Eanie Meany" is featured in Adidas' global Impossible Team ad campaign for the World Cup. In the star-studded campaign, two kids pick their dream soccer team. David Beckham, Michael Ballack, Kaka, Raul, Michel Platini and other soccer greats quickly make their presence known.

Noir finds the exposure great, particularly since "Eanie Meany" was written "in my bedroom when I didn't have a job," he says. And, talk about beginner's luck, it was also the first song he wrote.

Since the campaign launched a few weeks ago, attendance at Noir's live U.K. shows has increased. The same is true of his radio airplay, says his manager Richard Jones of Manchester, England-based Key Music Management. The campaign is "bringing greater awareness to Jim and his [debut] album," he adds.

The album, "Tower of Love," was released in December via British indie My Dad Recordings, which has since licensed it to Atlantic U.K. for the world. Seattle-based Barsuk has licensed the album for the United States and Canada and will release it Aug. 8.

Jones says most markets have accelerated their release dates to capitalize on the attention the track is getting in the ad. On July 10, the day after the World Cup final, "Eanie Meany" will be released as a commercial single in the United Kingdom.