On the wings of a video debut for the track “Neon Lights,” Demi Lovato rises 12-8 on the Social 50 with a 13% rise in overall chart points. She re-enters the top 10 thanks to clip’s bow on Nov. 21.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The video, with its neon lights-festooned rave scene, helps drive conversation about Lovato on Facebook up 57% over the previous week, helping her to accumulate 225,000 new followers on the platform (up 3.4%). The video helped Lovato accumulate over 15 million plays across all of her videos hosted on Vevo, a 66% increase over the previous week.
Further down the tally, several artists featured on the new charity album "Songs for the Philippines" see gains. The set, which raises funds for Philippine Red Cross to benefit victims of Hurricane Haiyan, features such acts as Beyonce and Enrique Iglesias. Beyonce climbs 41-16, with a 168% increase in weekly fan acquisition, while Enrique Iglesias ascends 30-23 with 278,000 overall fans added to his audience.
Lastly, Shakira moves 16-7 thanks to her usual family and baby-related postings on Facebook. A photo of her, husband Gerard Piqué and their child Milan received a staggering 2 million likes on Facebook since its posting on Nov. 17. Other activity contributes to a 341% increase in conversation about Shakira on the Facebook platform, which helps grow her audience there by 329,000.
There isn’t that much movement back at the top 10. Miley Cyrus remains at No. 1 for the fourth week in a row while Eminem and Katy Perry hold at Nos. 2 and 3 respectively. One Direction, fresh off a week of heavy promotion leading up to the debut of their new album "Midnight Memories," rise 8-4. Rihanna is steady at No. 5 for a second week, while Justin Bieber slides 4-6. Ariana Grande (7-9) and Justin Timberlake (9-10) round out the top 10.