The Grateful Dead lives on with Cherry Garcia, an ice cream flavor offered by Ben & Jerry's that is named after Jerry Garcia, the band's late frontman. Now, the legendary rock band finds itself part of a drink -- an alcoholic beverage, at that.
Delaware craft brewery Dogfish Head has teamed up with the band to present American Beauty, a beer named for the group's 1970 album of the same name.
According to Brewbound, the beer is a pale ale, decided on by surviving members of the Grateful Dead. American Beauty's defining ingredient, granola, was chosen after consulting Deadheads across the world. After over 1,500 fans submitted ideas -- including the red grenadine mentioned in "Brown Eyed Women" and rose hips from their painting on the Rosemont water tower -- granola was chosen after being suggested by Thomas Butler, a 39-year-old chemist and homebrewer who thought the ingredient would make a sweet addition.
"The components of granola – honey, toasted grains, oats – offer a lot from a beer perspective," Butler said. "It was fun brewing with these guys. The Dead built their own institution, their own identity. It’s a family. And Dogfish culture is big, too. They’re the pioneers of playing with beer."
Dogfish Head will make the beer available in bottles and on draft via its distributors this fall. The first of three release parties, to be held Oct. 15 at Terrapin Crossroads in San Rafael, Calif., will feature a set from Dead founding member Phil Lesh and the Terrapin Family Band.
American Beauty isn't the first alcoholic drink themed after the Grateful Dead. The band also has an eponymous bottle of red wine, part of the Wines That Rock series.