My Chemical Romance will debut "Welcome to the Black Parade," the first single from its similarly named upcoming album "The Black Parade," on Thursday (Aug. 31) during the MTV Video Music Awards pre-s

My Chemical Romance will debut "Welcome to the Black Parade," the first single from its similarly named upcoming album "The Black Parade," on Thursday (Aug. 31) during the MTV Video Music Awards pre-show. As previously reported, the album is due Oct. 24 via Warner Bros.

"'The Black Parade' is an epic, theatrical, orchestral, big record that is also a concept album," frontman Gerard Way said of the project during a recent press conference. "It has a very set story, but as you listen, the layers of that story peel away. What you're left with at the end is a story about mortality."

On the album, Way inhabits a character he dubs "the Patient," who at death re-experiences his strongest memory, which is of a parade he'd been taken to as a child by his father. In fact, Way says the band underwent a complete transformation during the recording process, to the point where it attributes the album to a group called the Black Parade.

"There was a certain point where it was so dark for us that it felt like we needed to become much more than brothers and we also needed to become a new band," Way says. "We really did it this time and became a different band. But make no mistake, we are My Chemical Romance still."

Other tracks expected to appear on "Welcome to the Black Parade" are "Cancer," "Famous Last Words," "I Don't Love You" and "Sleep."

The upcoming album is the follow-up to My Chemical Romance's 2004 breakthrough, "Three Cheers for Sweet Revenge," which has sold more than 1.4 million copies in the United States, according to Nielsen SoundScan.

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