Music videos may not have a home in MTV's prime-time programming schedule, but the network is looking for new ways to give artists a presence in key viewing hours.
Music videos may not have a home in MTV's prime-time programming schedule, but the network is looking for new ways to give artists a presence in key viewing hours. In the latest wrinkle, MTV is experimenting with letting recording stars determine the soundtracks to some of its hit lifestyle shows.
In a first for the network, MTV has tapped Dashboard Confessional frontman Chris Carrabba to serve as the guest music supervisor for an upcoming episode of its popular reality show "Laguna Beach."
Carrabba, whose own music has been featured in several previous "Laguna Beach" installments, is overseeing scoring of the episode and handpicked four tracks that will be included in the show. The songs Carrabba selected are "Ageless Beauty" by Stars, "This Isn't Farmlife" by Essex Green, "Lloyd I'm Ready to be Heartbroken" by Camera Obscura and "Pin Your Wings" by Copeland. In addition, Dashboard Confessional track "Currents" will also be featured in the episode.
"In an era where everyone makes playlists and mixtapes, it's just a hair cooler to do it to something with visuals," Carrabba says.
However, unlike the typical celebrity playlist program, not all the artist's picks make MTV's cut when the artist is a guest music supervisor. Carrabba selected 20 songs for the episode, the majority of which were left out. "I learned that clearly they are not programming to what I like exclusively," he jokes.
Indeed, Carrabba says at least one song that MTV opted to use wouldn't be in the episode at all if he had his way, though he declined to name specific tracks. But MTV says the episode reflects Carrabba's input regardless. "We want kids to know that he collaborated on the sound of the show and influenced how it feels," says MTV director of music creative and licensing Joe Cuello.
He adds that the network will also post all of Carrabba's song picks as part of a celebrity playlist through Urge, MTV's new digital music service. Carrabba also taped an interview with MTV about his experience serving as music supervisor that will be featured on the channel's broadband destination, Overdrive.