Elvis Presley’s Granddaughter Strips Down for Aussie Underwear Campaign

Elvis Presley's Granddaughter Riley Keough

The King’s granddaughter is ruling the headlines Down Under thanks to her turn as the face -- and body -- of a new underwear campaign.

Actor and model Riley Keough, who is the granddaughter of Elvis Presley and daughter of Lisa Marie Presley, has been named as ambassador for the Bonds clothing firm’s new “Lacies” collection for the 2013 Australian summer.

The American has modeled for Dolce & Gabbana, Victoria’s Secret and appeared on the cover of Vogue, and becomes the first non-Australian to become a Bonds ambassador.

Keough joins the likes of retired tennis star Pat Rafter and actor Rachael Taylor as ambassadors for the famous Aussie clothing brand.