Rockers Hope Smaller Venues Will 'Leave People Hungry' for Blowout Summer Tour
S hinedown hopes that playing small venues will be a big deal for their first North American tour in support of a new album, "Amaryllis."
Coming off the platinum success of 2008's "The Sound of Madness" that vaulted the Florida quartet into arenas and amphitheaters, Shinedown is opting to return to theaters for the 2012 Avalanche Tour, which kicks off March 27 -- the same day "Amaryllis" hits stores -- at The Grove in Anaheim, Calif. and wraps up April 25 at the Ram's Head in Baltimore. Shinedown will be joined by Adelita's Way on the tour, with New Medicine opening the shows from March 27-April 10 and Art Of Dying taking that slot from April 12-25. A Shinedown Nation fan club pre-sale begins Jan. 31, with a general pre-sale starting Feb. 1 and general public tickets going up Feb. 3-4. Full details are posted at www.AvalancheTour.com.
"It's going to be a lot of fun for us," Shinedown drummer and co-founder Barry Kerch tells Billboard.com. "We're going into it with the mind set that it's not about production and lighting, though we'll have some of that with us but not over-the-top. It's going to be bands on a stage, playing rock music, the way it's supposed to be."
"Bully" -- First Single Off "Amaryllis"
And if things work out as planned, Kerch adds, "We want to leave people hungry. It's kind of fun to start a record that way...a little smaller, and leave people who didn't get tickets hopefully hungry for when we play bigger places in the summer."
Shinedown's touring schedule actually gets under way Feb. 1, when it begins a 13-date run in Germany and the U.K. Kerch says the group will return to Europe for some early-season festival appearances, then come back to North America "for probably a huge summer festival/headlining tour of some sort. We haven't put that together yet, but...I'm sure it'll be some big, blowout kind of thing."
Kerch says Shinedown hopes to play a healthy dose of "Amaryllis" in concert, though he promises there will be "a balance" between new material and songs from the group's three preceding studio albums. He describes "Amaryllis," produced by Rob Cavallo -- who also did "The Sound of Madness" -- as "big, grandiose and as wide as you can possibly make it sound. There are strings and orchestrations and synth beds underneath things. Guitars are everywhere, all sorts of different colors and tones and drums and shakers...It's a really broad, fun to listen to record. If you put on headphone, you'll feel like you're sitting in the middle of it all, and that was the idea."
"Amaryllis" is preceded by the album's first single, "Bully," which Kerch says was one of the first songs written for the album. The song's video is streaming at the ShinedownTV YouTube channel, and the group will perform the song March 26 on "Jimmy Kimmel LIve!." Meanwhile, Shinedown will reveal the new album's cover today (Jan. 30) on their website.
"It hearkens back to the days when you got an album cover and sat back and looked at it and enjoyed it and found meaning in it -- that's what we hope fans get out of it," Kerch says. "It's an album cover you can sit with for awhile and study and listen to the music while you're looking at it."
The 2012 Avalanche Tour:
27 // Anaheim, CA -- The Grove
28 // San Francisco, CA -- The Regency Ballroom
30 // Reno, NV -- Grand Sierra Theatre
31 // Boise, ID -- Knitting Factory
2 // Denver, CO -- Ogden Theatre
5 // Houston, TX -- House of Blues
6 // Dallas, TX -- House of Blues
7 // Corpus Christi, TX -- Concrete Street Amphitheatre
9 // Springfield, MO -- Shrine Mosque
10 // Indianapolis, IN -- Egyptian Room
12 // Detroit, MI -- The Fillmore
13 // Milwaukee, WI -- The Rave
14 // Grand Rapids, MI -- Orbit Room
16 // Niagara Falls, NY -- Rapids Theater
17 // Pittsburgh, PA -- Stage AE
18 // Providence, RI -- Lupo's
20 // New York, NY -- Best Buy Theater
21 // Atlantic City, NJ -- House of Blues
22 // Scranton, PA -- Cultural Center
24 // Richmond, VA -- The National
25 // Baltimore, MD -- Ram's Head