The world's most powerful promotional event met the leading real-time social media tool during the Super Bowl Sunday evening. Records were set and a pop icon's upcoming album and tour got off to a fantastic start.
Madonna's performance during halftime of the Super Bowl produced 10,245 tweets per second, one of the busiest moments in Twitter history, and averaged 8,000 TPS for five minutes. Less than a third of those tweets were negative while 59% were positive and 11% were neutral, WiredSet CEO Mark Ghuneim ( @MarkGhuniem) revealed in a tweet Monday morning.
The Super Bowl's TPS peak of 12,233 came at the end of the game. That volume was an increase of over 200% from the peak of 4,064 TPS during last year's Super Bowl. Sunday's game also set a record for highest TPS of a sporting event. The previous record of 9,240 TPS was set last month when the Denver Broncos beat the San Diego Chargers in overtime.
The halftime performance topped recent events regarded for their online reaction. The 2011 MTV Music Awards - one of the most social TV events ever - had a peak TPS of 8,868, according to a Twitter recap of top 2011 events. Steve Jobs' resignation had a peak TPS of 7,064 while his death had a peak of 6,049. The BET Awards in June had a high TPS of 6,436.
The impact of Madonna's halftime show continues to ripple across the Internet. By Monday morning people were sharing links with dates for the singer's 2012 tour and discussing everything from the economic impact of the performance to her 48.1 rating (up 1% from the Black Eyed Peas last year). Interscope took advantage of the Super Bowl performance by taking to Twitter to remind Madonna fans to pre-order her album at iTunes and get an immediate download of "Give Me All Your Lovin'," one of the songs in her halftime medley.