Photos: Madonna at Super Bowl XLVI
Nicki Minaj and Madonna perform during the Bridgestone Super Bowl XLVI Halftime Show at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana. (Photo by Kevin Mazur/WireImage)

Madonna's flurry of media activity last week sparks her re-entry at No. 8 on Billboard's Social 50 chart, her highest rank ever on the year-old tally. Her video for "Give Me All Your Luvin'" premiered Feb. 3 on YouTube, while she performed at the Super Bowl halftime show on Feb. 5. For the tracking week, she earned a 479% increase in YouTube fans and a 685% leap in YouTube views.

The Social 50 chart's rankings are determined by activity monitored on YouTube, Vevo, Facebook, Twitter, MySpace and iLike, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.

Madonna's re-entry is even more compelling because she doesn't have an official Twitter account -- the only act on the chart without one.

The diva's Super Bowl halftime partner, Nicki Minaj (who is also featured on her "Give Me All Your Luvin'" single), jumps 10-3 on the Social tally this week. She too is experiencing a Bowl-related gain, but also still reeling from her current hit with David Guetta, "Turn Me On." During the tracking week, Minaj saw a 27% jump in Facebook fans and a 10% charge in Twitter followers. Guetta also has a good week on the Social tally, as he rises to a new high of No. 4 (up four slots).

As for the rest of the top 10 this week, Adele holds at No. 1, Katy Perry is up a position to No. 2 and Justin Bieber falls back one to No. 5. Shakira moves 2-6, Rihanna shifts 5-7 and Michael Jackson is steady at No. 9. Closing out the top 10 is LMFAO, who descends four to No. 10.

Questions? Comments? Let us know: @billboard

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