British Pop Group to Play Targeted U.S. Dates for Dedicated Fans
THE ONE DIRECTION CONNECTION
Certainly, the recent success in the U.S. by fellow British pop groups The Wanted and One Direction have focused attention on what other British acts might cross the pond. Fletcher himself is a fan of One Direction, and wrote the song "I Want" for the group's debut album, "Up All Night."
"When I was in the studio with them, I was like, 'Guys, you don't understand, you're going to be massive,'" Fletcher says. "They're all awesomely talented guys, stupidly good-looking of course, as well. Young. They've got everything. They've got the whole package. But none of them realized it. They're all very humble and down to earth. It just reminded me of exactly of how we were like when we started."
When McFly busted out of the gate in 2004, the four gents -- Fletcher, co-lead singer and guitarist Danny Jones, drummer Harry Judd and bassist Dougie Poynter -- were all in their late teens and found themselves with a decidedly youthful, female fan base. Not terribly far from the demographic that is courted by One Direction.
Since then, McFly has grown up and seen their fans become more diverse. Recently, the band has expanded its appeal to a wider (and older) audience, thanks to three-quarters of the act appearing on reality TV competitions. Most notably, Judd won the latest edition of "Strictly Come Dancing" (the parent show of America's "Dancing With the Stars"), while in December, Poynter was crowned champion of the famous-people-stuck-in-a-jungle show "I'm a Celebrity . . . Get Me Out of Here!"
MCFLY - THE AUTOBIOGRAPHY
Also on tap for later this year, McFly's first book -- an autobiography.
"We've been a band for almost nine years this summer, (so) we have quite a few stories to tell," Fletcher says. "It just feels like we're at a nice stage in our career and in our lives. And our audience now is old enough to hear some of the slightly more risque stories."
Fletcher puts it bluntly: "Boys in bands get up to exactly what you think boys in bands get up to."
"Even if you're not a fan of McFly, I think it's just quite an interesting insight into what goes on when you're in a band when you're 15-25, for ten years."
McFly almost released a book early on in its career, but "scrapped it because we hated it so much." Fletcher dismissed it as a "photobook with a few little stories."
"I think (the autobiography is) going to be a very honest tale of what we've experienced over the last eight years."
SUPER CITY AND BEYOND
On Oct. 1, 2010, McFly launched its official website and elevated fan club, Super City. Members pay a fee to receive access to a wealth of exclusive content (video and otherwise) via McFly.com . The band even gave away its then-new "Above the Noise" album to its members as a download on Nov. 1 -- two weeks ahead of its physical release.
After some initial bumps (the site was swamped by so many visitors upon launch, it was forced to shut down for two weeks), the service is running smoothly.
"Our whole philosophy with the site was to (give) complete access to us. And I still don't think we've really achieved that," Fletcher says. "I still think one day that's going to be completely possible -- for fans to watch us as we write songs and hear songs before they've been released and watch us as we're recording and maybe even have a say. That was our whole thing -- fans should have an interactive part to play in a band's kind of life."
Perhaps members can be invited into the studio when McFly records the next album?
Fletcher: "Well, absolutely. Depends where we record I guess. Might record in America!"