Metal band Five Finger Death Punch has partnered with the National Suicide Prevention Lifeline in an effort to promote awareness about suicide prevention among its fans.
The initiative comes in conjunction with the band's new single, "Coming Down," an anthem with an affirming chorus that repeats, "Step away from the ledge. I'm coming down."
The band's guitarist Zoltan Bathory notes that, "Through support and awareness, suicide can be prevented. [We're] promoting the National Suicide Prevention Lifeline to build awareness that there is support out there for those in need through the lifeline's service."
Five Finger Death Punch plans to roll out its initiative in the coming weeks, starting with a recently-released suicide prevention PSA (below). On June 12, the band will premiere a new music video for "Coming Down," the third single from its album "American Capitalist," which will conclude with a stirring call to action alongside the lifeline's national phone number.
The band will also hit the road this summer on its "Metal Hammer Trespass America Festival" tour, and has pledged to donate $1 for every ticket sold to provide for the lifeline's network of crisis call centers across the country.
"You are not alone when you're in need," promises Bathory. "Don't ignore the chance to get help for you or someone you know who might be in crisis."
Five Finger Death Punch's "American Capitalist" debuted in October at No. 3 on the Billboard 200 and No. 2 on the Rock Albums chart, with 396,000 copies sold to date according to Nielsen SoundScan. The band's summer "Trespass" tour will visit major cities like Milwaukee, Nashville and Cincinnati throughout July and August.