Pepsi and Billboard are kicking off their "Summer Beats" live series in a big way. The first event will feature Katy Perry in a special live performance in Hollywood tonight (June 26) as part of the official U.S. premiere event for her new Paramount Pictures film, "Katy Perry: Part of Me," that opens everywhere in theaters July 5.
Global music fans can watch the Katy Perry special live performance on Pepsi's Twitter page (@Pepsi) or on Pepsi.com starting at 6 p.m. PST. Fans tweeting about the event using hashtag #KatyPerryNow will help directly influence elements of the performance in real-time by following directions from @ Billboard and @ Pepsi. Billboard.com will host an on-demand stream of the concert following the show.
Billboard and Pepsi have given away over 500 tickets to local Katy Perry fans via a series of Tweets that reveal pop-up street teams around Los Angeles. Following Perry's live performance will be a late-July show in Nashville and a late-August event in New York. Featured artists will be announced at a later date.
Watch Katy Perform "Wide Awake" at the 2012 Billboard Music Awards: