Though rampant speculation has suggested British artists like the Spice Girls and Paul McCartney will open the London Summer Olympic games, there is one American artist confirmed to be a part of the two-week festivities: DJ Earworm, the musician renowned for his immensely popular year-end "United State of Pop" remixes.
Approached in April by Olympics' organizers, Earworm has been commissioned for a series of 10 mini-mixes to play in the stadiums as the games take place. The tracks, ranging in length from 10 to 15 minutes, have been a challenge to complete in the timeframe he was allotted, claims the DJ/producer. "It wasn't as long as I hoped, for a project of this scale," Earworm saidduring an exclusive interview with Billboard. "I'm trying to make it as detailed as possible, but at the same time there's two hours, so it's a balance of detail versus ... it's gotta be long enough."
Much like his widely circulated "Pop" mixes, Earworm's Olympic tracks have each been organized thematically. "There are various themes that I'm trying to highlight, different aspects of the Olympic Games and the British experience," he says. "Some mixes are focused on British artists, whereas others might be focused on the events. Like for instance, there's a rain mix. I planned this beautiful medley of all different songs about rain, what it feels like ... it takes the edge off a little bit."
In terms of content, Earworm promises a smooth blend of old favorites and current radio hits, a calculated move intended to "please different audience members simultaneously, or at least in rapid succession. They really want to make music much more a part of the experience than they have in the past." He points to the inclusion of artists like Pink Floyd and Queen alongside Top 40 acts David Guetta and Calvin Harris as a way to reach all audiences at the same time. "If you like songs from the '60s you'll hear songs you like. If you like songs from the '80s, you'll hear songs you like. If you're listening to the radio now, you're gonna hear a lot of the beats you like."
Because of his time constraints, Earworm plans to spend the next two weeks in the studio putting the finishing touches on his last two Olympic mixes. "If you asked me flat out how long it would take, I'd say 'I could spend a whole year on it,' you know?" he says with a nervous chuckle. "But it's all compressed into the time frame that exists. There's a lot of great moments that I'm happy with and I'm amazed it could be done."