Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs
Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs

Just as the Billboard K-Pop Hot 100 chart celebrates its first birthday, it finds itself with a new chart accomplishment from Psy's hit single "Gangnam Style."

A few months back, IU dominated the holiday season with her comeback track "You and I" landing itself atop the chart for five weeks. No other artist could even tie the record until this week when Psy's "Gangnam Style" earned its fifth week at the summit truly proving its staying power in South Korea.

Yet IU's smash single didn't cross the international language barriers as has "Gangnam Style" has with the music video also at No. 2 on the YouTube Music Chart. Second only to Carly Rae Jepsen, Psy beats Justin Bieber, One Direction, and Katy Perry's music videos this week as "Gangnam Style" passes the 60 million views mark.

But could Psy go on to reach six weeks at No. 1; a K-Pop Hot 100 first? The Korean media continues to show interest even as he spent time in America. He recently returned to the Korean stage for further promotions with one accidental headline-grabbing stunt. During an appearance on talent show "Superstar K" (likened to be a Korean version of "American Idol") Psy showed his always-entertaining personality while dancing to SISTAR's "Alone" (another K-Pop Hot 100 No. 1). But when he turned around, his backside looked awfully wet causing viewers to think he had sweated through the seat of his pants! Psy later explained it was from an ice pack he was keeping on his hip that dripped down.

Still, some strong debuts have come from three acts that could ruin the first six-week No. 1 single prize for Psy.

BIGBANG has topped the K-Pop Hot 100 several times with singles like "Monster" and "Blue," sometimes with very little promotion. BIGBANG's leader G-Dragon released his comeback solo track "One Of A Kind" this past week The song was even approved by Psy himself and earned five million views so far.

Popular girl group KARA made their long-awaited comeback with new single "Pandora." The synth-pop track sees the girls with popular producer Sweetune after a year missing in Korea. The girls are extremely popular in Japan where they released two singles there while working on some solo projects. Their music video already has over 4 million views.

Yet K-Diva Seo In Young may end up snatching the coveted spot from all since returning with new single "Anymore." Much was made about her passing up Psy's "Gangnam Style" on digital Korean singles charts upon releasing "Anymore." Intrigue about the artist is high as this is her first release of 2012 as well as the first release under her the new entertainment agency she created, if she can keep up the strong digital sales this could foil Psy's plans for a sixth week at No. 1.

Like the rest of Billboard's charts, the K-Pop Hot 100 is refreshed every Thursday morning. Check back each week to see the standings.

Questions? Comments? Let us know: @billboard

Print