Rihanna's 'Diamonds' Drives Gains on Social 50 Chart
Rihanna is back at it. This week she jumps 23-3 on Billboard's Social 50 chart, elevated by attention from her newly released single "Diamonds" off her upcoming album "Unapologetic" (set to be released November 19).
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
"Diamonds" has gained over 8 million views since its September 27 release, causing a 28% overall gain in new viewers to her VEVO channel with 29 million overall views acquired during the charting week. This week she added 1.3 million new Facebook fans and 105,000 Twitters followers.
As for the rest of the Top 10, Pitbull climbs (11-10) to bring up the rear while Cimorelli shuffles (10-9) and Skrillex tumbles (4-8). PSY remains at No. 1 as Katy Perry swings (5-2) as does Adele (8-7). Taylor Swift slides (3-4) and so does One Direction (2-5). Bieber remains steadfast at No. 6.
After a long grind in the studio, Bruno Mars is making moves again as well. Last week he released "Locked Out of Heaven," the first single from his second album "Unorthodox Jukebox," due out December 10.
"Locked Out Of Heaven" dropped on October 1 and has been played over 2 million times on YouTube. It subsequently rocked him up 16 positions on the chart (38-22) with the help of a 50% increase in weekly overall fan acquisition.
Selena Gomez makes a big jump this week as well, rising 50-26 thanks to exposure earned by her starring voice role in the film "Hotel Transylvania." This isn't the first time Selena has hit the big screen as the voice of an animated character. In 2008 she joined the star studded cast of "Horton Hears a Who!" playing the voice of Helga. The attention surrounding the new movie's release helped to usher in over 600,000 new fans overall as well as a 9% increase in music video traffic.
David Guetta (17-11) turns heads as well this week after debuting his newest single, "She Wolf," on VEVO. Teaming up once again with Sia (following their "Titanium" collaboration), the clip racked over 14 million views on VEVO since its September 28 debut. It allowed for a 50% elevation in Guetta's overall weekly VEVO views, helping earn him a 31% gain in Twitter followers (compared to the week previous) and 135,000 new Facebook fans.